Sales Sample Kit for Vuba Stone
Creating a cohesive sales experience for a new product. I designed the visual system across Vuba Stone’s sample kit and supporting collateral, including the case graphics, product inserts, leave-behinds, and sales materials. Working with our Art Director, Brand Innovation team, and Vuba Stone’s International team, I incorporated feedback from both internal and external stakeholders while maintaining a consistent customer experience across every touchpoint. I also partnered with a print vendor through production to ensure the final materials were executed accurately and consistently.
Extending the brand across every touchpoint
Beyond the core sales kit, I extended the Vuba Stone visual language across leave-behinds, social content and training materials. Working across both customer-facing and internal communications, I helped maintain a consistent brand experience as the product was introduced across multiple channels.
Role: Visual Design, Print Production
Collaboration: Art Director, Brand Innovation, Vuba Stone Team, Print Vendor
Deliverables: Sales Sample Kit, Leave-Behinds
Focus: Sales Enablement, Customer Experience
